Adam Hyde, who performs as Keli Holiday, has issued a lengthy statement disputing the characterisation of comments he made in a video that has fuelled a boycott of Bonds since he was announced as the face of the brand's 25th anniversary Guyfront campaign. Hyde says the comments, in which he told people to "just die," were directed at people alleged to be neo-Nazis, not at the broader anti-immigration marches that One News first reported the video was addressing.
There is no dispute about what he actually said. In the video, Hyde told the people he was addressing: "Don't procreate, just die, you don't belong here, you racist f**s. You're all losers." That line is not contested. What Hyde disputes is who he meant it for.
What Hyde actually said, in his own words
In a statement posted to Instagram, Hyde wrote that he had been "targeted by a deliberate weaponisation and misrepresentation of something I said almost a year ago." He said the pressure had become "a safety issue not only for me, but for those around me," after people close to him were "threatened, harassed and verbally abused in public" since he returned from tour.
"I've seen people claiming that I 'wish death' upon 'anyone who disagrees with me', that I have told 'every day australians' to 'kill themselves', or have even threatened to harm people. These are defamatory and entirely untrue claims against me."
Hyde said the video "has been edited, recontextualised and is missing the pivotal context of who I'm actually addressing." He said the comments were made "in direct response to a group of people alleged to be neo-Nazis" over "the unprovoked attack on the Indigenous protest site Camp Sovereignty on August 31 2025," a group he said was "officially added to the proscribed hate group list by the Australian Government."
He described that attack as involving "approximately 50 men allegedly storming up a hill, targeting women, throwing them to the ground and striking them in the head," with four people requiring medical attention and two hospitalised, and the group allegedly "chanting 'white man's land' and 'white power' along with misogynistic slurs."
Hyde supplied what he said was the original quote in full:
"There's indigenous people that have been hurt after a bunch of f***ing Nazi losers ran through a camp. How the f*** is that trying to 'reclaim Australia'? I mean, you just all got f***ing pea brains, tiny c***s and dumb, numb skulls, you f***ing idiots. Don't procreate, just die, you don't belong here, you racist f**s. You're all losers. Grow up."
He wrote: "This wasn't directed to 'every day australians' nor was this addressed to everyone at the 'March for Australia', and certainly not aimed at people who simply disagree with me." He added: "The wording I chose was far from eloquent and reacting in such a manner is not conducive to anything positive, I take full accountability for that."
The framing dispute
Hyde's account puts him at odds with how the video was widely understood and reported at the time it surfaced, including in One News' original coverage of the Bonds backlash and in a follow-up piece examining the double standard between how Hyde and Karl Stefanovic were treated by the public and media. Hyde has not disputed that he used the words "just die." His statement disputes only who those words were aimed at.
His own transcript does not resolve that dispute on its face. The passage moves from "a bunch of f***ing Nazi losers" directly into "you just all got f***ing pea brains… don't procreate, just die, you don't belong here, you racist f**s," without a clear marker distinguishing a shift in who "you" refers to. Hyde says the "pivotal context" that clarifies this was missing from the circulated clip, and has pointed people to the fuller video for the complete picture.
Hyde's statement arrives months after the video first circulated, and after Bonds signed him to its national campaign, after a public boycott, after rival identities Big Chocky and Heston Russell publicly offered themselves as replacements, and after Bonds itself responded to the backlash and limited comments on its campaign post. Hyde has not addressed why the clarification was not issued when the video first began circulating.
Abbie Chatfield has her own record on one-sided coverage of this conflict
Hyde's partner Abbie Chatfield has faced her own scrutiny over how she covers the Israel-Gaza conflict on her platform. In November 2023, one month after the 7 October Hamas attack that killed more than 1,200 Israeli civilians, Chatfield said on air she would not platform a Zionist on her podcast, explaining she would platform "Jewish voices, as requested" but not Zionists specifically.
The Executive Council of Australian Jewry's co-CEO Alex Ryvchin said the position effectively excluded almost all Jewish Australians, given roughly 90% identify as Zionists, calling it "shameful and disgusting" at a time when, in his words, "the Jewish world is bleeding from the October 7 atrocities."
In October 2025, Chatfield was sued for defamation by a former close friend, Heath Kelley, after she shared his private messages to her 550,000 Instagram followers and accused him of supporting "genocide" and the "slaughter of children" in Gaza. Kelley denied the claims. Chatfield consented to a Federal Court judgment ordering her to pay Kelley $79,000 in damages plus his legal costs, a total bill of more than $100,000.
Chatfield's platform has consistently amplified pro-Palestinian voices and guests critical of Israel's military campaign. What is rarely addressed on her show is the other side of the picture: the terrorism, hostage-taking and repeated attacks Israel has faced from Iran and its regional proxies, including Hamas and Hezbollah, a campaign that intensified after the Islamic Revolutionary Guard Corps entrenched itself in Iran's power structure with the explicit goal of Israel's destruction.
Picture: Verified footage, 7 October 2023. Crowds in Gaza celebrate as the bodies of Israelis killed in the Hamas attack are paraded through the streets. Viewer discretion advised.
On 7 October 2023, footage showed the body of German-Israeli woman Shani Louk paraded through Gaza City in the back of a pickup truck as crowds cheered and a boy spat on her. Other footage showed a dead Israeli soldier dragged and trampled by a crowd shouting "God is Great." Living surrounded by state-backed groups committed to your elimination, and watching your dead treated this way in the streets, is not a context that gets airtime on Chatfield's podcast. Innocent people have been killed on both sides of this conflict, and a platform that only tells one half of that story is not offering balance, it is offering biased advocacy.
Picture: Verified footage, 7 October 2023. Shani Louk, a German-Israeli woman, was tragically killed and her half-naked body paraded through Gaza City by Hamas militants as crowds cheered. Viewer discretion advised.
Where this leaves the story
Hyde says the claims that he wished death on "anyone who disagrees" with him are "entirely untrue," and has flagged them as defamatory. One News' original reporting was based on Hyde's own video and quoted his words directly, attributed as spoken by him. This latest statement is Hyde's account of who those words were intended for, presented here in full and in his own words, so readers can weigh it against the transcript he has himself supplied.
But context does not erase the standard. Wishing death on anyone, whoever they are, whatever they have done, puts you on the same moral footing as the people you are condemning. If the group he was addressing were genuinely violent extremists, the answer is accountability through the law, not a public figure telling them to die. That standard has to apply equally, to Hyde, to the people who did what he says they did, and to anyone else who reaches for that language. Wishing death on someone is not a defensible position no matter who is on the receiving end of it.
